Board Game Illustration Services

Cropped view of ‘Buttercup LAND’ board game design by Anna Simmons showing pastel colours and part of the winding path

A glimpse of the ‘Buttercup Land’ board game design: where pastel tones and a playful path invite exploration

Made-For-You Illustration For Original Board Games

I create custom board game illustrations that are playful in style and user-friendly by design. My vintage-inspired artwork adds character, helping your game connect with players and stand out on the table.

Illustrations that guide and engage

-

Made to be played

-

Imagery that pulls players in

-

Illustrations that guide and engage - Made to be played - Imagery that pulls players in -

It’s not just about making your board look nice. Illustration plays a real part:

Friendly, distinctive artwork makes the game feel more inviting and keeps players engaged as they move through it.

Make Playing Easy

Clear visuals can guide players through the game without overloading them, even if the rules are complex.

Keep People Interested

A thoughtfully illustrated style gives your game a recognisable look: something people remember and want to pick up again.

Help It Stand Out

Clear and lively visuals, designed for your game

Here’s an example of how thoughtful visuals help players connect and enjoy the experience.

Interactive Game Poster for Staff Engagement: Buttercup Land

An illustrated game-style poster that turned staff recognition into something memorable, visual, and surprisingly fun.

This illustrated reward-and-recognition game was created as the centrepiece of an internal campaign to celebrate and motivate team members.

Build around a board game format, the design blended mapping, icons, and hand lettering to create a warm, imaginative space that echoed the company’s branding and values.

The structure was playful but clear; making the experience feel intuitive, low-pressure, and easy to engage with. See the full project here

Helping Players Feel at Home in the Game

When a project needs to feel intuitive, human, and visually warm, illustration can make all the difference - helping users feel welcomed, not overwhelmed.

My illustration work is focussed on clarity, warmth, and emotional connection - especially in tools and games designed for learning, team-building, or family play.

With a vintage-inspired style and a careful focus on detail, my illustrations bring life and personality to your concept: helping your game or product feel both timeless and inviting. The result is a better user experience, stronger brand alignment, and a product people want to come back to.

Close-up of ‘Start’ section on ‘Buttercup LAND’ board game by Anna Simmons, with pastel colours and numbered path
Close-up of ‘Finish’ section on ‘Buttercup LAND’ board game by Anna Simmons, featuring pastel tones and winding path

Game-inspired illustration for team engagement

-

Illustration used to support recognition and motivation

-

Integrated lettering, numbering, and design

-

Game-inspired illustration for team engagement - Illustration used to support recognition and motivation - Integrated lettering, numbering, and design -

Ready to get started?

Let’s create original illustrations that bring clarity, warmth, and character to your game - something your audience will enjoy returning to.

Previous
Previous

Explainer Illustration

Next
Next

Interior Illustration