Product Illustration Services

Cropped section of an illustrated map showing the Cutty Sark ship, part of the Thames River, the Shard, and surrounding Greenwich area, with hand lettering in the centre.

Section of a map illustration designed for flexible use across tea towels, tote bags, and other merchandise.

Illustration That Adds Meaning, Texture And Personality To Your Product

I create distinctive illustrations that feel handcrafted and well-considered—rooted in what your brand stands for, and the thinking behind it.

Add a personal, handcrafted touch

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Create packaging people want to pick up

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Make your products clear and memorable

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Add a personal, handcrafted touch - Create packaging people want to pick up - Make your products clear and memorable -

I deliver unique illustrations that help your products stand out and sell through:

Lovingly hand-crafted visuals that thoughtfully express what your brand stands for

Telling Richer Stories

Connecting With Real People

Designs layered with considered details that speak to diverse interests

Artwork That Feels Special

Distinct illustrations that add a handcrafted, tactile feel - memorable and always genuine.

Stay True to your Brand

Good illustration lets your brand speak in its own voice - helping products feel thoughtful, not disposable or trend-driven. It adds depth and personality, and often it’s the reason someone chooses your product in the first place.

My Vintage-Inspired Approach

My work draws on vintage references and detailed research to create illustrations with character, and charm. The result is branded merchandise that feels distinctive and enduring—designs that catch the eye and invite people to come back for more.

Whether you're producing souvenir prints, packaging, homewares, stationery, or apparel, I create illustrations that are tailored, practical, and full of personality

I specialise in custom vintage product illustration for branded merchandise -artwork that speaks to your audience, supports your brand’s values, and helps your product stand out where it matters: on shelves and in people’s homes

My Rome illustration, reimagined by Maison Marcy as a neckerchief — a nod to classic silk scarf style

Maison Marcy neckerchief scarf featuring Rome map designed and modelled by Anna Simmons, styled on a coral background.

Products come to life with illustration!

See how illustration adds character and meaning to real products

Souvenir Product Illustrations for National Museums

This project; a successful souvenir range for a leading group of national museums, demonstrates how my illustrations can tell enrich storytelling, widen appeal, and add meaningful detail, all while meeting commercial goals.

The brief was to create a map-based range that subtly referenced London landmarks, connecting with diverse visitors while honouring Greenwich’s unique cultural heritage. And the real challenge was: standing out in a crowded market without feeling gimmicky or generic.

Using a vintage-inspired, hand-drawn style grounded in research and narrative, I developed cohesive, characterful artwork that felt like a natural fit across the entire range. The bold yet adaptable graphics worked perfectly on everything from full maps printed on tea towels and tote bags to individual motifs on badges and mugs.

A cohesive souvenir range featuring vintage-inspired illustrations across tea towels, tote bags, magnets, and packaging. Photo credit: by kind permission of  Royal Museums Greenwich

By delivering high-quality, easy-to-use assets with a warm, human touch, I helped the design team create merchandise that not only sells well but feels genuinely connected to the place: offering souvenirs that stand apart from run-of-the-mill options.

A research-led souvenir range with a sense of place and plenty of character. See the full project here

Bespoke artwork for merchandising

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Detailed imagery for limited editions

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Artistic visuals for artisan brands

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Bespoke artwork for merchandising - Detailed imagery for limited editions - Artistic visuals for artisan brands -

Product Illustration for Limited Edition Fashion Collection

Flat lay of pyjamas and folded scarf on a peach background, featuring patterns designed from an illustration by Anna Simmons.

Luxury sleepwear brand Maison Marcy licensed two of my illustrated city scenes - one of Rome, the other a vintage-style guide to Paris - for limited-edition pyjamas and accessories.

The illustrations, with their nostalgic, scarf-like aesthetic, were a perfect match for the brand’s playful-chic identity.

By using artwork rich in cultural references and layered detail, the collection gained an immediate sense of story and atmosphere: giving customers more to connect with than just pattern or print.

Custom product illustrations adapted into fashion accessories — here, a vintage-inspired Paris print brings playful elegance to pyjamas and scarves, designed in collaboration with Maison Marcy.

Below: Extracted details from Paris and Rome illustrations.

The Rome illustration brought a touch of Roman Holiday glamour to two fashion scarves (a bold chiffon square and a smaller neckerchief), while the Paris piece gave the pyjamas a vintage twist with a knowing wink.

This approach — using custom vintage product illustration for fashion accessories — gave Maison Marcy a range that felt both elegant and distinctive, with visual storytelling that added emotional value and set the products apart in the luxury market.

Chiffon scarf for Maison Marcy, featuring Rome map artwork in a soft, wearable format.

Maison Marcy chiffon scarf featuring a Rome map designed and modelled by Anna Simmons, styled on a coral background and worn with a yellow jumper.

Working with small brands and heritage clients

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Creating visuals that engage customers and build loyalty

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Helping products connect with their audience

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Working with small brands and heritage clients - Creating visuals that engage customers and build loyalty - Helping products connect with their audience -

Ready to design your story?

Let’s make products people actually want to take home - with illustrations that charm, connect, and sell (without selling out).

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Hand Lettering

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Explainer Illustration