Product Illustration Services

Illustration That Adds Meaning, Texture And Personality To Your Product

Let's Work Together

I make illustrations that feel handmade and carefully thought through. They show what your brand stands for - whether you’re a heritage organisation or a small business with clear values.

Section of a map with hand lettering, illustrated by Anna Simmons showing the Cutty Sark ship, the Shard, and surrounding Greenwich area, and north of the Thames River, Buckingham Palace St. Pauls and Big Ben

Section of a map illustration designed for flexible use across tea towels, tote bags, and other gift range items.

Products come to life with illustration!

See how illustration adds character and meaning to real products

Souvenir Product Illustrations for National Museums

This project; a successful souvenir range for a leading group of national museums, demonstrates how my illustrations can tell enrich storytelling, widen appeal, and add meaningful detail, all while meeting commercial goals.

The brief was to create a map-based range that subtly referenced London landmarks, connecting with diverse visitors while honouring Greenwich’s unique cultural heritage. And the real challenge was: standing out in a crowded market without feeling gimmicky or generic.

Using a vintage-inspired, hand-drawn style grounded in research and narrative, I developed cohesive, characterful artwork that felt like a natural fit across the entire range. The bold yet adaptable graphics worked perfectly on everything from full maps printed on tea towels and tote bags to individual motifs on badges and mugs.

Photograph showing mugs and tea towels from an illustrated product range by Anna Simmons on display in the gift shop of the National Maritime Museum, Greenwich

In-store display of the souvenir range in the museum gift shop.

  • Souvenir magnet featuring illustrated London landmark with matching packaging design, created for Royal Museums Greenwich by Anna Simmons
  • Two enamel-style pin badges featuring illustrated motifs from the London souvenir range, attached to the strap of the illustrated tote bag
  • Ceramic souvenir mug with wraparound map illustration of London created for Royal Museums Greenwich gift shop
  • Folded tea towel showing illustrated map of London landmarks, in custom packaging also designed for Royal Museums Greenwich by Anna Simmons
  • Front and back of illustrated tote bag featuring a map of London landmarks and Thames river design, created for Royal Museums Greenwich by Anna Simmons

A cohesive souvenir range featuring vintage-inspired illustrations across tea towels, tote bags, magnets, and mugs. Photo credit: by kind permission of  Royal Museums Greenwich

By delivering high-quality, easy-to-use assets with a warm, human touch, I helped the design team create a souvenir collection that not only sells well but feels genuinely connected to the place: offering gifts that stand apart from run-of-the-mill options.

A research-led souvenir range with a sense of place and plenty of character. See the full project here

Add a personal, handcrafted touch

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Create souvenirs people want to pick up

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Make your products clear and memorable

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Add a personal, handcrafted touch - Create souvenirs people want to pick up - Make your products clear and memorable -

Product Illustration for Limited Edition Fashion Collection

Luxury sleepwear brand Maison Marcy licensed two of my illustrated city scenes - one of Rome, the other a vintage-style guide to Paris - for limited-edition pyjamas and accessories.

The illustrations, with their nostalgic, scarf-like aesthetic, were a perfect match for the brand’s playful-chic identity.

By using artwork rich in cultural references and layered detail, the collection gained an immediate sense of story and atmosphere: giving customers more to connect with than just pattern or print.

Flat lay of pyjamas and folded scarf on a peach background, featuring patterns designed from an illustration by Anna Simmons.

Custom product illustrations adapted into fashion accessories — here, a vintage-inspired Paris print brings playful elegance to pyjamas and scarves, designed in collaboration with Maison Marcy.

Below: Extracted details from Paris and Rome illustrations.

The Rome illustration brought a touch of Roman Holiday glamour to two fashion scarves (a bold chiffon square and a smaller neckerchief), while the Paris piece gave the pyjamas a vintage twist with a knowing wink.

This approach — using custom vintage product illustration for fashion accessories — gave Maison Marcy a range that felt both elegant and distinctive, with visual storytelling that added emotional value and set the products apart in the luxury market.

Maison Marcy chiffon scarf featuring a Rome map designed and modelled by Anna Simmons, styled on a coral background and worn with a yellow jumper.

Chiffon scarf for Maison Marcy, featuring Rome map artwork in a soft, wearable format.

Bespoke artwork for merchandising

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Detailed imagery for limited editions

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Artistic visuals for artisan brands

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Bespoke artwork for merchandising - Detailed imagery for limited editions - Artistic visuals for artisan brands -

I deliver unique illustrations that help your products stand out and sell through:

  • single colour illustration of a light-blue mug by Anna Simmons

    Telling Richer Stories

    Lovingly hand-crafted visuals that thoughtfully express what your brand stands for

  • One colour illustration of a folded pyjama top or shirt in orange by illustrator Anna Simmons

    Connecting With Real People

    Designs layered with considered details that speak to diverse interests

  • Single colour drawing of a blue tote bag by illustrator Anna Simmons

    Artwork That Feels Special

    Distinct illustrations that add a handcrafted, tactile feel - memorable and always genuine

Ready to start your product illustration project?

Get in touch to discuss your ideas and what’s possible: from gift-shop ranges to artist collaborations

Bring Your Product to Life
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