Practical resources for commissioning illustrated maps
Explore practical advice on choosing, planning and commissioning bespoke map illustration, with guidance for tourism, hospitality, publishing and cultural projects.
When should a business use an illustrated map?
Could an illustrated map help your visitors, guests or customers? Explore what illustrated maps can do beyond navigation, and when they might be the right choice for your project.
Illustrated map vs functional wayfinding map
Not every project needs an illustrated map. Discover the difference between functional wayfinding and illustrated maps, and how to decide which approach is right for you.
What makes a good illustrated map for visitors?
A good visitor map needs to be both beautiful and useful. Find out how thoughtful hierarchy, clear information and illustration can help visitors understand and explore a place.
How to brief an illustrator for a custom map
You don't need a perfect brief before you get in touch. Find out what information is useful to have ready, what questions an illustrator is likely to ask and what happens next.
What clients need to prepare before commissioning an illustrator
A practical checklist for anyone preparing to commission a bespoke map illustration, from thinking about your audience and purpose to gathering existing information and planning your timeline.
How bespoke map illustration helps tourism marketing
Discover how an illustrated map can build anticipation before a visit, communicate the character of a destination and encourage visitors to explore more.
What information should a hospitality map include?
What do guests actually need from a hotel, resort or hospitality map? Explore the information, places and details that can make a map genuinely useful as part of the guest experience.
Examples of map illustration for brands, publishers and cultural organisations
See how bespoke illustrated maps can be used across tourism, hospitality, publishing and cultural projects, with examples from my own work